Value Chain Assignment Essay Example | Topics and Well Written Essays - 1250 words

Value Chain Assignment - Essay Example Through this technique, a company is easily able to identify and eradicate its non-value adding activity, thus improving its competitive advantage within the industry (IMA, 1996; Kaplinsky, 2000; Nordberg, 2003). Tesco certainly fits within the value chain of its industry. Since Tesco is categorised within the retail industry, it can be evidently seen that the company follows similar activities as that of its competitors. Tesco is actively involved in selling various products at their official outlets. The company, which initially started as a grocery retailer, later transformed into a diversified retailer selling various products at their outlets (Tesco PLC, 2013). Tesco currently sells various products, few under its own brand name, at its dedicated outlets situated in 14 different countries. It also provides financial services within the UK which include service offerings similar to that of a bank. Tesco continues to offer value to its customers via its innovative thinking and approach. The supermarket chain is greatly valued by its customers and this is only made possible by the organisation’s senior management by providing exuberant environment to its customers on each and every shopping trip of theirs. Tesco has got its six step approach for its UK business in order to provide good service and value to its customers. The six steps include: Tesco also follows a similar approach in all its other areas of operation with clear intentions of improving their services within different areas around the globe where they serve. The company prides itself in proving such services and it has gradually seen an upward thrust in their customers within the recent years. Tesco has also been actively involved in providing financial services to its customers within its stores e.g. customers can buy insurance or other Bank products offered by Tesco while shopping within their dedicated stores. According to its CEO, Tesco has also formulated