Logitech and China

Logitech stub be considered as a practical example of triumph in International trade. Logitech, with a well managed strategy could take value during these past few years of the world(a)ization of production within diametrical markets. First by outsourcing in Taiwan, then in China, Logitech has demonstrated a real condenser of adaptation to the fast moving actual championship world. The company followed a strategy of continuous improvement based on reducing production costs, and focusing on innovation.By buying discussion sectionicularized parts of its activities from suppliers in strategic locations, Logitech could benefits of cheap production cost making the brand to become more competitive in the market. Logitech obviously took the cover decisions at the right time. When deciding to shift to Taiwan, because they needed more capacity of production, the company decided to adapt its needs to the opportunities offered by the global market.It can be imagined that Logitechs stra tegies are carried by a really cost-effective team, making careful and updated environment analyses, examining all the possible opportunities for the company, at a particular moment, considering the actual position of the brand, the demand for the products, and focusing on the rising of the company in a fast-changing environment.By deciding to outsource part of its activities in the US, Switzerland and Ireland for specific activities, Logitech demonstrated again a force of strategy. The global strategy of Logitech is very impressive and we can apply it to most of the transaction Theories studied on the chapter to illustrate the decisions which make Logitechs strategy so successful.