Background of Circuit City :: essays research papers

Circuit city was founded in 1949 by Samuel Wurtzel d stimulate the stairs the original name or Wards. Due to Wurtzels backing skills, President Kennedy appointed him to the U.S. Foreign Trade Mission to Switzerland and Austria. Originally loose as a television store, Circuit urban center has come to shell out almost all electronic goods ranging from television and video products to cell phones and railway car stereo equipment.Circuit city competes in a consumer electronic market. The important competitors of Circuit City are Best Buy, Comp USA, Wal-Mart, RadioShack, and Amazon.com. Second in gross revenue in this industry, Circuit City operates more than 600 stores nation wide and an additional 1,000 stores in Canada under its subsidiary InterTan Inc.While Circuit City unremarkably sells a wide variety of products from different companies, in 2004 it stated carrying their own product line. This line includes LCD computer monitors through their Liquid picture show brand, oth er consumer electronics through Verge, and easy, simple, affordable products through ESA brand.Circuit city grew chop-chop between the 1960s and 1980s. During the 1990s the sales rate take aimed off and in 1999 their revenue passed the $10 billion mark. They have been trying to revitalize the range of a function by eliminating certain products, such as appliances, and by lowering run costs. Currently Circuit City is at a maturity level with declining sales and revenue.Over the past 55 years Circuit City has transformed from a small local television store to an external chain of superstores. Circuit City will continue to be a competitive company in the consumer electronics industry as long as they offer a strategic plan that leads to larger sales.