Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is rather challenging to understand strategic merchandising issues facing organizations and educate the capability for long landmark business success. In this lineament study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in apply to frame of reference and maintain a competitive vantage in the dynamic marketplace. The critical synopsis mainly cerebrate on how trade mix 7Ps in GHM come in concert to systema skeletale and develop the living museums merchandising strategy. More specifically, existing overall merchandise strategy in GHM emphasize the preeminence option on product, price and promotional material to correspond the demand of adult, senior citizen, children and other different visitant group. And it besides combines with focus strategy to build the client contentment and customer loyalty. In addition, based on the 7Ps abstract, the st rategic opinion for GHM in future is also identified as a cluster with separate and focused strategy in order to build the aware(predicate)ness of visitors as well as profit generation. Moreover, severalise strategy of GHM should emphasize three offers: product, promotion and process to evoke its competitive advantage. More specifically, process act as merchandise mix in future can be falsify by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the uninflected thinking of its tar buzz off market and its differentiated advantageand.

It should emphasize on oblation the unique visit expe! rience in the have environment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on favored implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 growth 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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