Develop a Marxist critique of Mills account of individual liberty Essay

Develop a Marxist critique of Mills account of individual liberty - Essay Example Mill introduces his account on individual liberty by describing the form of liberty present in his arguments. The author becomes clear to the reader by specifying the subject of the essay as that which considers both social and civil liberty. This is for the purpose of creating a succinct understanding of individual liberty as described by the author. Mill considers civilization as a struggle that occurs between a person and a society causing the individual to change behavior in an attempt to fit in the society (Mill 5). The author criticizes the public laws and opinions regarding them as determinants of the actions of individuals instead of the person having power over his own thoughts. Mill objects the idea of public laws and opinions, which affects the well-being of the society. He argues that such laws should only apply in cases where the actions of an individual directly affect the society (Mill 6). The argument of the author is that these laws cause an individual to act against his will. The author does not only argue on the laws but also on the morality of individuals. Mill is critical about the notion of public on the behavior of individuals; he does not accept the judgments that the public makes and that discriminates a person due to behavioral aspects. He terms such actions and ideas as coerce claiming that their illegitimacy is undesired. Mill’s notion that persons in the society can improve themselves in the absence of laws brings questions on whether the society can be a better place without these laws. His notion makes him regard various societies as a dwelling on an order of value (Mill 6). He sets an example of barbaric societies acting like children in the absence of necessary guidance of their independence. Mill’s expression of liberty is utilitarian rather than based on natural rights as exemplified in metaphysical opinion by Kant (Marx, Engels 40). The second chapter of Mill’s account

Catholic form of Christianity Essay Example for Free

Catholic form of Christianity Essay The Eastern Orthodox form of Christianity and the Roman Catholic form of Christianity as said to differ on many fundamental issues. Most individuals, in attempting to distinguish between Orthodoxy and Roman Catholicism, immediately just cite that the differences are in the Pope or Purgatory or even sometimes the filioque. Historically, however, the differences are far more numerous and quite profound. The first fundamental difference between these two religions is on the issue of the fall of man. Roman Catholicism teaches that all humanity is liable for their original sin and that all men are born with â€Å"original sin†. The implications of Adam and Eve’s banishment from the Garden of Eden in the Roman Catholic Faith are that man is born with original sin and nothing more, unlike the beliefs of the Eastern Orthodox, who believe that when Adam sinned against God, he introduced death into the world. The fall of Adam or the fall of man in the view of the Eastern Orthodox form of Christianity signifies the mortality of man and that death highlights the passions in man such as anger, hate, lust and greed which are borne out of the realization of death. Roman Catholicism ignores the Orthodox conception of man as slave to death and instead believes that man’s passions are manipulated by the devil. Another fundamental difference between Eastern Orthodox and Roman Catholicism is on the issue regarding the interpretations of canons. In the Roman Catholic faith, canons are rules or guides for governing The Roman Catholic Church. The Roman Catholic Church also continually evolves these canons by introducing new ones or revising them to suit the needs of the changing times and cultures. The Eastern Orthodox does not regard these canons as laws, which regulate human relationships or secure human rights. The Orthodoxy views canons as the means of forging the new man or new creature through obedience. Canons are trainings in virtue that are meant to produce holiness. While the Roman Catholic Church, as previously mentioned, currently updates the canons and discards the old ones, the Eastern Orthodox Church Orthodoxy never discards the old ones because of their belief that those cannons were also inspired by the Holy Spirit. Arguably, the most important fundamental difference between the Eastern Orthodox and the Roman Catholic forms of Christianity is in the manner of knowing the existence of God. The Eastern Orthodox faith believes that man’s knowledge of God is intrinsic in his nature. Man is born with the knowledge of God because it is inherent in human nature and that is how man knows that God truly exists. This belief also holds that man’s knowledge of God is fixed in nature and man cannot know anything more about the truths of God unless God chooses to reveal this to man. This belief is contrary to the Roman Catholic belief that God’s existence is constantly known, felt and verified by an examination of the other things that God has created in this world. Human reason, as the Roman Catholic Church believes, is capable of knowing and proving the existence of God. Man is capable of beholding the essence of God with his intellect and with the assistance of grace. The Eastern Orthodox Church therefore believes that God’s existence is already known to man by his nature while the Roman Catholic Church establishes the existence of God through man’s use of reason. These Three (3) fundamental differences, fall of man, canons and proof of God’s existence, differentiate what seem to be similar if not identical branches of Christianity. But as many have said, it really does not matter how you worship and revere God in so much as you follow the truths in life such as charity, love, peace and respect for all of mankind.

The Importance Of Statistics In Scientific Research Philosophy Essay

The Importance Of Statistics In Scientific Research Philosophy Essay Today, we are living in the Information Age. We make many of our decisions, whether we intend to go out to sea to fish, buy a new computer, invest in projects, built a new resort, or even go to war, based on information that we gather. The more information we obtain, how fast we get them and how relevant they are will affect our decisions. However, more important than speed or amount of information is whether the information we got is real or reflects the truth or has been interpreted correctly. Unfortunatley, for various reasons, there are many information out there that is false, half-truths, misinterpreted or just made up, either intentionally or unintentionally. So how do we know that a certain information that we obtain is the truth? Is it the truth because Mr. X said so? Can we trust his words? Who is this Mr. X? Can we believe him just because he is the Prime Minister or President of the United States? How did he obtain this information in the first place? Has he got any ulter ior motive feeding you with this information? So we start to doubt. But if we are going to doubt every information that comes, then we will have a serious problem making our day to day decisions. Science There is a need for some mechanism where information generated from that mechanism has the highest probability of being true. This mechanism is called Science. Science comes from the Latin word scientia which means knowledge. So science is a system or mechanism of aquiring knowledge and is aimed at finding the truth. Scientists are in the business of generating new knowledge and it is important that the new knowledge refect what is true. That is why the scientific community demands that all scientists must possess a high level of integrity and honestly so that results from their research reflects the truth based on the facts gathered. If false information were allowed to be diseminated, in time, nobody will believe in information generated by the scientific community and that will be the end of science. To prevent this from happening, a set of guidelines were put in place to be followed by scientists in their acquisition of knowledge. It is thus very important for for young scientist s to follow the Scientific Method in their research investigations. As scientists, we also need to think scientifically. Our powers of reasoning must lead successfully to the most logical answers and reach reliable conclusions. Scientific thinking is based on three things i.e. the use of empirical evidence, practice logical reasoning and possessing a skeptical attitude. Empirical evidence is evidence that one can see, hear, touch, taste, or smell. It is evidence that others, besides yourself, can experience, and it is repeatable. Empirical evidence is the only type of evidence used by scientists to make decisions and reach sound conclusions. Logic is not an ability that we are born with. It is a skill or discipline that must be learned. Emotional, hopeful, and wishful thinking is more common than logical thinking because they are easier and more cogenial to human nature. Most individuals would rather believe something is true because they feel, hope, or wish it were true, rather than deny their emotions and accept that their beliefs are false. Posses sing a Skeptical Attitude is to constantly question your beliefs and conclusions. Good scientists constantly examine the evidence, arguments and reasons for their beliefs. A skeptic holds beliefs only tentatively, and will willingly discard them if new evidence can prove otherwise. We must have an open mind. Scientific Method Science is about discovering reliable knowledge about nature. Reliable knowledge is knowledge that has a high probability of being true because its veracity has been justified by a reliable method. The Scientific Method is a Process for evaluating knowledge to explain observable events in nature by natural causes without assuming the existence of the supernatural. Scientists use observations and reasoning to propose tentative explanations for natural phenomena, termed hypotheses. Predictions from these hypotheses are then tested by experiments, which should be reproducible. An important aspect of a hypothesis is that it must be falsifiable, i.e. it must be conceivable to prove the hypothesis to be false. Once a hypothesis is repeatedly verified through experiment, it is considered to be a theory and new predictions are based upon it. Scientific methods are means used by scientific communities for building supportable, evidence-based understandings of our natural world. There are four essential elements within a scientific method : Characterizations (quantifications, observations and measurements) Hypotheses (theoretical, hypothetical explanations of observations and measurements) Predictions (reasoning including logical deduction from hypotheses and theories) Experiments (tests of all of the above) A pragmatic scheme of the four above points is sometimes offered as a guideline for proceeding: Define the question Gather literature, information and resources Form your hypothesis Plan the experiment Do the experiment and collect data Analyze the observed data Interpret data and draw conclusions that serve as a starting point for new hypotheses Communicate your results Statistical Analysis A very important component of the Scientific Method is the statistical analysis of your collected data or observations. How you analyse the data, whether done correctly or incorrectly, will ultimately determine the conclusions from your research. Any body who has to collect data, prepare reports, read reports and draw intelligent conclusions from them must have a good understanding of statistics. There is universal acceptance of statistics as an essential tool for all types of research. This has also resulted in an increase in the number and diversity of statistical procedures. Although this diversity indicates the availability of appropriate statistical techniques for most research problems, it also indicates the difficulty of matching the best technique to a specific experiment. Choosing the correct statistical procedure for a given experiment must be based on expertise in statistics and in the subject matter under study. Statistics, like any useful tool, can be misused either deli berately or by well-meaning researchers who know too little about research or statistical concepts and procedures. Why do we need Statistics? Diversity is an intricate property of nature. It is with diversity that life on earth can continue to exist as it allows evolution and adaptation to the ever changing environment on earth. With diversity, there exist variation. Variation occurs everywhere and in almost everything. There is variation in height, weight, colour, smell, etc. Thus for every population, there is variation in physical, chemical and biological properties. As such, before we can say that there is a difference in a particular parameter between two population, we have to take into consideration this variation. We have to show prove that even with the variation that exist within each population for the parameter in question, it is still highly probable that differences exist between the two populations. Statistical procedures were developed to do just that. To take into account the variations before deciding whether we can safely say that the two populations are different. If there is no variation, there will be no need for statistics. Types of Statistics in Marine Science Research There are basically two types of statistics a) Descriptive statistics. Reduction of large masses of raw data to a manageable form e.g. graphs, tables, measures of central tendency and measures of dispersion. b) Predictive statistics. The data we collect is almost always a sample of all the data we could have collected, and we want to use it to draw conclusions about the whole population. The ability to make such generalised conclusions, inferring characteristics of the whole from characteristics of the sample lies within the realm of inferential or predictive statistics. In Predictive Statistics, statistical analysis are usually conducted on the sampled evidence or data from which conclusions about the population is drawn. The statistical analysis usually starts with a hypothesis and based on the evidence in the data, the probability of a certain outcome of the hypothesis is determined. Hypothesis Testing Hypothesis Testing is a means by which will help us make decisions concerning differences. It is a process of infering from a sample or samples whether or not to accept a certain statement about the population. The statement itself is called the hypothesis. The hypothesis is tested on the basis of evidence contained in the sample or samples. The hypothesis should be the simplest one possible with the least number of unknown factors. It is a prerequisite to the application of a statistical test. General procedure in statistical hypothesis testing. a) Specify a nul hypothesis (H0). The hypothesis of no difference. The hypothesis that nothing out of the ordinary has happened or what is expected to happen according to some standard theory. b) Specify the alternate hypothesis (H1). Example: H0: There is no difference in growth of fishes fed with diet A and diet B. H1: There is a difference in growth of fishes fed with diet A and diet B. H0: The population sampled conforms to the Normal Distribution. H1: The population sampled does not conform to the Normal Distribution. H0: The two samples belong to the same population. H1: The two samples come from different populations. c) Check data. From the data, see which of H0 or H1 is correct. The answer will either be i) Not obvious ii) Obvious iii) Very obvious Only in case i) do you go to do a statistical test. It is neither necessary or useful to do a lot of arithmetic to show something that was obvious before you started. Statistics is not a substitute for common sense. d) Specify the level of significance, . Specify the critical probability level below which H0 will be rejected. It is conventionally taken to be 0.05 or 5% level of significance (or 95% confidence limits) in biological statistics. In statistics, we are testing for differences. We first assume that there is no difference, H0. Then we test for difference, H1. Hence, the level of significance is the maximum probability of rejecting a true null hypothesis ( 5% level of rejecting H0 ) when it is actually correct. = probability of committing a Type I error (i.e. probability of rejecting H0 when it is actually correct). = probability of committing a Type II error (i.e. probability of accepting H0 when it is actually not correct). Null Hypothesis (H0) TRUE FALSE REJECT Type I Error Correct ACCEPT Correct Type II Error It is better to commit a Type II error than a Type I error. We will never know if we have committed a Type I error but then the probability of committing it is specified as or, What is the probability, p, of making the error of rejecting Ho when Ho is actually true ? If p is very low then we reject Ho. If p is high then we had better accept Ho. How low should p be before we reject Ho ? is determined by the level of significance, a, set by us (usually 0.05). e) Calculate the probability, p. Assuming that Ho is correct, calculate the probability, p, (using appropriate statistics) of obtaining results as extreme, or more extreme, than those observed. There are several statistical tests available. In order to select, we consider several properties of the various tests e.g. i) Are the assumptions of these tests valid assumptions in my experiment ? Criticisms on an experiment is often highest due to lack of consideration of the assumptions. ii) The test should be unbiased and consistent. iii) The test should be more efficient in some sense than the other tests. f) Comment. We rarely have enough training or knowledge to thoroughly understand all the possible violations of assumptions inherent in the design and analysis of their research, although they are most surely aware of the hypothesis they are trying to test. Types of Statistical Tests Various types of statistical tests are available. However, we can generally divide them into Parametric and Non-parametric tests. a) Parametric test For making inferences about population parameters by examining sample statistics. Assumes that the variable in question follows (at least approximates) the normal distribution. For interval and ratio scale data. b) Data transformation Generally to normalise data which do not satisfy the above assumption so that they may be analysed using parametric methods. c) Nonparametric test To draw inferences about population, not parameters. Do not require knowlegde about population distribution (distribution free statistics). Fast with less arithmetic but less powerful than parametric tests. For norminal and ordinal scale data. Note that interval and ratio scale data can be converted to ordinal data by ranking. Examples of parametric tests a) Testing differences between two means. 1) Z-test Where population variance, S, is known. 2) Students t-test (One and two samples) Where the estimate s must be used. 3) Paired sample t-test For paired samples. b) Testing differences between a set of sample means. 1) One-way ANOVA. 2) Two-way ANOVA with and without replications. 3) Multi-way ANOVA. 4) Latin-Square. 5) Multiple comparisons. a. Least Significant difference, LSD. b. Tukey Test. c. Student-Newman-Keuls Test. d. New Duncans Multiple Range Test. e. Trend comparisons c) Testing differences between variances. 1) F-test 2) Bartletts test d) Correlation and regression analysis Examples of Non-parametric tests a) Runs test Test for randomness in a linear sequence of nominal data. b) Chi-square Goodness-of-fit test Test or compare observed frequency distribution with predicted/theoretical frequency distribution. c) Homogeneity Chi-square test and Contingency tables Test or compare 2 observed frequency distributions. d) Kolmogorov-Smirnov test Goodness-of-fit test for ordinal scale data. Uses cumulative frequency data rather than Chi-square. Powerful where n is small, Fi is small. e) Mann-Whitney U-test Nonparametric procedure anologous to 2 sample students t-test. f) Wilcoxons paired sample test Nonparametric procedure anologous to paired sample t-test. g) McNemars test Paired sample testing of nominal data. h) Kruskal-Wallis test Nonparametric One-way ANOVA by ranks. i) Freidmans test Nonparametric randomised block design by ranks. j) Spearmans Rank Correlation Nonparametric correlation on ordinal data. Multivariate Statistics Most of the Statistical methods mentioned above are termed as Univariate statistics because they examine only one variable while the other are treated as treatment groups of factors. However, there is an increasing use of Multivariate Analysis where the procedure will examine a number of variables at once largely to detect patterns, relationships and interactions between them. Some of the most commonly used multivariate procedures include: a) Multiple regression and correlation. Where one wishes to establish maximal linear relationships among three or more sets of variables. b) Principal Component Analysis. To reduce the dimensionality of the original data while minimizing loss of information and determining those that account for most of the variation in the population. c) Factor Analysis. Resolve the intercorrelations among variables into their underlying causes. d) Multivariate analysis of variance. To determine if the samples could have been drawn from a single statistical population. e) Discrimant Analysis. To sort the objects into their appropriate populations with minimal error. f) Cluster analysis. To sort previously unpartitioned heterogeneous collection of objects into a series of sets and determine the relation ships between the sets.

Meetings Incentives Conferences And Exhibitions In The Uk Tourism Essay

Meetings Incentives Conferences And Exhibitions In The Uk Tourism Essay Conference organizing nowadays is not an easy task especially when taking steps to enforce security and risk management measures (Bowdin et al, 2006). Conferences that observe good health status, low risks and high security measures are the most probable places to get high number of clients. Some centers provide tourism sectors, sports and other leisure activities to its clients and all this services have to be maintained so as to attract a good number of clients (Davidson and Rogers, 2006, pp 48). The MICE sector is an organization that is based in the United Kingdom and is geared to generate large capital in the economy. Tourism in the UK is an important sector that boosts its activities and so this calls for large amounts of capital to maintain the facilities. The tourism sector in the UK includes a lot of business travels which entails activities such as attending conferences, incentive travels, trade fairs and exhibitions and also individual preference for leisure travels (Golden, 2007, pp 18). According to Rogers (2008, pp 255), the top ten conference destinations and conference business within the UK includes London, York, Glasgow, Cardiff, Newcastle, Harrogate, Edinburgh, Bournemouth, Briton Hove and lastly Perthshire. Among the top conference centers in the UK, London hosts the most number of meetings and is the top most in performance compared to the other destinations (Lawson, 2000, pp 156). Davidson and Rogers (2006, pp 50), reviewed some of the reasons as to why London is at the top in hosting MICE events. He discovered that London is centrally placed in the country and it has an easy access to travel by air and this gives the travelers an easy time when moving about. It also hosts a good number of finance sectors, banking industry, culture and arts and lastly it provides headquarters of many international companies. Apart from the following advantages, Golden (2007, pp 18), has observed that London is loosing a lot of valuable tourists because it has been overpopu lated with no space for further expansion services. The MICE sector faces a lot of challenges in the industry including the need to improve facilities that are used in collecting data in the sector. MICE have decided to improve its facilities by involving the government in providing it with capital. The support extends to training staffs working in the sector, improving the infrastructural facilities and finally conducting enough researches on its destinations centers so as to maximize the opportunities available in this center (Jago et al, 2003, pp 12). One of the conference centers that is under the MICE sector is Arena and Convention Center Liverpool (ACC Liverpool). It is situated in river Mersey and it is one of the largest and top class convention centers in the United Kingdom. It is combined in a single venue but has multifunctional sectors in it (Jones, 2005, pp 242). The venue has a committed staff that ensures it meets the daily needs of its monthly and daily clients. According to (Jones, 2005, pp 245), the ACC Liverpool convention has environmentally friendly measures implemented, in that it releases less toxic substances in the air such as carbon dioxide and it also uses less electricity costs compared to the other centers in the United Kingdom. It is a centre that hosts many Europes exhibitions, arts and culture shows, conferences and also lives performances by prominent persons. This gives it a credit when competing with the other centers that are located in United Kingdom. Its continuous growth is focused on using more mitigation measures such as recycling its waste materials, conducting a waste management trainings for its immediate staffs in the surrounding and concentrating on utilizing energy efficient services (Jones, 2005, pp 187). Carlsen, et al (2000, pp 245), stated that the ACC Liverpool center has collaborated with a nearby power station to aid it in attaining the above management measures. The power station (Widness power station, PDM) receives the food wastes from ACC Liverpool and converts it into a homogenous puree which is then injected in boilers. The boilers then create a steam that is used to turn the turbines thereby generating electricity from it. Hilier (2000, pp 440), also noted that the wastes from the exhibitions and conferences are sorted and recycled into a re-use state when they are taken to the Orchid environmental. Apart from the above measures that aid ACC Liverpool, it is also observed that it has two main parts that are used for live performances. The BT convention center and Echo arena hosted over 450 live events including the Davis cup and other concerts which saw its growth and development (Carlen and Taylor, 2003, pp 18). The parts have very supportive teams that makes sure that the venues are kept clean and in a world class state so as to attract even prominent individuals for their leisure tours and travel. They also contribute a good percentage in the landfill project to aid in environment conservation. ACC Liverpool also has an advantage over the other centers in that it is centrally located in the country and has an easy access from the European airport. The center has decided to maximize the potentials arrived at by its location and accessibility to Europeans that come in and out of the country. It has also enacted a prestigious communication system called MCI which oversees organization of all events and communications within the center. The constant increase of international services to the United Kingdom has made the ACC Liverpool to be on toes for better services and involvement in the renowned business forums for international travel and meeting industry, EIBTM, 2009. It has maintained an up to date technology services to ensure that it increases it familiarity within the city as a destination of United Kingdom. It has established links with the research and innovative world by hosting homes to top world class universities, cancer and other infections research centers and finally science parks that keep up with the present technology. In the competition market, ACC Liverpool has gained a lot of popularity among the destinations of United Kingdom comparing itself to other conferences held in America, Australia and Canada. Golden (2007, pp 150), reports that it is said that it will host for the first time, international society for the scholarships of teaching and learning (ISSOTL) which is a large conference event that have been held in other international centers for the past years. Being the first time for United Kingdom hosting such a big event in its working years, it has made super preparations in the BT convention so that the event will be at its best and in the same time taking the economy at a higher level in the economy. The management team has made efforts to increase the services it offers to its clients thereby looking forward to be top most destination in United Kingdom. According to Jago et al (2003, pp 12), the management has also ensured that it safeguards its clients by thoroughly maintaining health and security services at the right time. It has also enacted a better communication system that is client sensitive including providing earpieces designed to give total comfort to the crowd in conferences. It has enhanced its audio clarity in that speech can be audible and clear to the audiences attending the conferences. Liverpool has the largest number of buildings which are notably said to be important than even the cities like London in the United Kingdom. Its ware front area is in a prestigious location because it places it near famous world sites such as the Great Wall of China, Taj Mahal and Stonehenge. It is also hosts the famous football club , Liverpool FC, apart from other sporting activities which includes golf courses and horse racing at Haydock park (Golden (2007, pp 19). The transportation sector is well defined and it includes the air transport, road and rail transport. It has accessible road transport and a very fast rail transport which are easily available to the clients who want to travel through the region. Jones (2005, pp 242), notably stated that Liverpool has incorporated other international agencies in its operations which are responsible I conducting researches on matters such as radioactive waste management and environmental mitigation measures. The international atomic energy agency has been supporting Liverpool preparing technical programs, presentation and promotion of the conference to other member countries in the world and finally providing financial assistance when they in a crisis. Liverpool has incorporated the system of incentive travel to its clients which is, defined by Golden (2007, pp 18), a tool that is used to motivate participants to continue increasing support to accomplishing an organizational goal or statement mission. Carlen and Taylor (2003, pp 18), further noticed that the figure obtained from the above system was used by the conference center to calculate the impact it had on its immediate environment as a destination center. The management was in a position to calculate the total amount that was invested in the conference centers and also calculate the number of employments it created in each city where the conference centers were located. Some of the negative impacts a convention has on its destination include diverse effects on the environment through emitting harmful carbon dioxide in the air, depositing high level of wastes from exhibitions and food just alongside the conferences creating an unhealthy environment to the clients. Another impact created on the environment includes loud noise from the aircrafts which pollutes the environment by noise pollution or depleting the ozone layer thereby threatening the lives of those living and working along those areas (Jones, 2005, pp 245) All the above impacts have been looked unto by the management of Liverpool and safer steps taken to ensure that the environment is conducive. They have developed use of quieter aircrafts to reduce noise pollution, enrolled themselves in the international hotel environment initiatives, have adopted waste management and recycling strategies to ensure that all wastes are taken care of and do not have an effect on the clients. They have also initiated the use of more energy efficient systems, the use of better and advanced technological services such as use of emails and electronic use to reduce the waste of exhibition papers. The conventions also affect the society and community socially when the conferences are held in town and there is need for security to the clients. This will mean that the local residents near the conventions will not be in a position to move about freely as some of the areas will be branded as a no go zone for them. According to Golden (2007, pp 18), such impacts may also reduce business activities in the area including lack of shopping activities and carrying out of trade within the area vicinity. Such impacts in the community are not usually paid attention to by those in the management because they view such conferences in terms of economic contribution to the area in which the conference is being held from. Those living there also benefit from such conventions when they get employed to work in the organization thus improving their living standards. Conclusion Carlen and Taylor (2003, pp 19), observed that Liverpool took the initiative to promote a positive influence to those living within the vicinity of the company. It has led to improvement of living standards to the residents there by creating job opportunities that enables them to appreciate their services in the area. It also supports its staff members by incorporating them in making the organizational decision so that their needs can also be catered for besides the needs of the clients. The need to create a good decision when selecting a location of a conference center as a destination has led to Liverpool working alongside the marketing organizations which conducts researches on it to asses an area that generate an increased conference business. It has also taken initiatives in using marketing strategies and principles with the aim of fulfilling the customers needs. All these measures are undertaken by ACC Liverpool to ensure its business flourishes in the world as it competes with other destinations in United Kingdom.

Things Fall Apart Book Report- 11 Pages Long. I Got An A :: essays research papers

Things Fall Apart Book Report 1. Title of work: Things Fall Apart 2. Author and date written: Chinua Achebe, 1959  Ã‚  Ã‚  Ã‚  Ã‚   3. Country of author: Nigeria 4. Characters: Unoka – Okonkwo’s father, Unoka, was considered lazy and a failure. He never worked and always took from others. Okonkwo considered him a complete embarrassment and vowed never to be like his father. He had to hate what Unoka once loved, and never borrow money or stop working. Okonkwo - Okonkwo is a clan leader in Umuofia. He has a large family, yet is very stubborn and known for his violent personality. He became well known through all of the seven villages by throwing â€Å"The Cat† during a wrestling tournament. Ekwefi - Ekwefi is Okonkwo's second wife. She had nine children, but each of which died at a very young age. Enzinma is her only surviving child. She is a dedicated mother and a proper wife. Ezinma – Ezinma is open-minded and understanding. She is her father’s favorite child because of those reasons. He wishes that she would have been a boy, and keeps referring to that wish throughout the course of the novel. Ikemefuna – Even though Ikemefuna is seen as the perfect son and clansman, he is still sentenced to death by the Oracle. He is a hard-working, caring character. Nwoye – In the eyes of Okonkwo, his oldest son, Nwoye, is weak and lazy from an early age. He dislikes his father because he beats him so often to make him more masculine. After the death of Ikemefuna, Nwoye becomes very depressed and later converts to the Christian faith, which makes Okonkwo disown him. Obierika – He is a close and loyal friend to Okonkwo. He is always there for him, even when he is banished for seven years, Obierika still comes to visit Okonkwo and his family in the motherland. He also takes care of the yam distribution and it’s payment because Okonkwo is unable to do so. Chielo - Chielo is the oracle who speaks to the villages as the goddess Agbala. She is very fond of Ekwefi and Enzinma. Ogbuefi Ezeudu – He is the oldest man in the tribe. He was very successful and he had won three out of the four titles that you can take in the tribe. When his funeral came, they had a great warrior celebration in remembrance of him. Uchendu – Uchendu is Okonkwo’s uncle. He welcomes Okonkwo and his family with open arms when he goes to the motherland for his seven years of punishment.

Trapped by the Views of Others Essay -- Comparative, Howells, Gilman,

In the stories of Editha, The Story of An Hour and The Yellow Wallpaper the realism technique of writing is demonstrated by the omission of fixed, idealistic endings of stories that aren’t realistic. The authors incorporate their characters’ lack of freedom and tragic endings in these stories, which in turn leads readers to experience a realistic conclusion as opposed to an idealistic one. Editha written by William Dean Howells, is a short story of a young woman’s naà ¯ve views about war and heroic love. Editha foolishly wants her fiancà ©e George, to prove his love for her and believes that going to war would be â€Å"the completion of her ideal of him† (p 372). She views love as an act that must be established by a heroic deed as the author states, â€Å"if he could do something worthy to have won her—be a hero, her hero—it would be even better than if he had done it before asking her; it would be grander† (p 372). George’s view on war is much different than Editha’s; he knows that war causes much pain and suffering as his own father lost his arm in the Civil War. When Editha cleverly persuades George to enlist, he loses his freedom as he states, â€Å"I know you always have the highest idea. When I differ from you, I ought to doubt myself† (p 373). At this point George has given up his liberty to follow his own beliefs, he further states, â€Å"There is a sort of fascination in it. I suppose that at the bottom of his heart every man would like at times to have his courage tested; to see how he would act† (p 373). As the story unfolds, George goes off to war only to meet his untimely death during his first skirmish. The ending of this tale is one of realism as opposed to an idealistic one. The ideal ending would have been one in which Georg... ...peration as she finds comfort in the yellow wallpaper. The story ends with the narrator completely going crazy. Her husband unlocks the bedroom door only to find her creeping around in a room full of ripped yellow wallpaper and he faints. The ending of this tale is also one of realism as opposed to an idealistic one. The ideal ending would have been if John would have been wise enough to seek help for his wife as opposed to ignoring her condition due to the fact that he could not acknowledge his inability to help her. In conclusion these stories exhibit three characters’ lack freedom compelled by human nature that one has the right to impose their ideals on others. The tragic endings of these stories demonstrate realistic endings of that time frame. One can only assume that the endings of these stories would be more idealistic in these contemporary times.

Most important aspect of education Essay

Education is one of the important aspects of one’s life. †learning creativity, creativity leads to thinking, thinking giving knowledge, knowledge to make you great† (Abdul Kalam, 2015). This clearly shows that education creates creative and inventive person because if one thinks then a new idea is born, †Education is not a factual learning, but a thought-thinking education† (Albert Einstein, 2015) .so everybody needs to support and encourage the younger generation to pursue their studies to university level. Furthermore, in a free market, higher education would become the preserve of wealthy families who can afford to send their children to university. Therefore there is a strong case for the government providing higher education free at the point of use. In my opinion, the government has to give free education to attract students to further their studies. Education has positive benefits for the rest of society. There also have some country provides fre e university education for the student for example, in, Nordic nations Denmark, Finland, Iceland, Norway, and Sweden all offer opportunities to study free or at low-cost: In Norway, university study is available free of charge to all students, regardless of study level or nationality. My first point is equality. There is also a strong argument that university education should be free to ensure equal opportunities. If a student has to pay university education, this can prevent them. Theoretically, students can borrow or work part-time, but this may be enough to prevent students from learning and otherwise can enter the early job market. (Pettinger, 2017) Equality plays an important role in university-level education. †Education is the strongest weapon you can use to transform the world† (Mandela, 2017). University education is very important for an individual to improve his / her standard of living and to advance the nation. If everyone gets a full university education then negligence can be avoided and they know what needs to be done for their bright future. For example, if medical education is given free then many doctors in the country are born and can help the community by providing free medical services with this reduced rate of death and illness. Governments have to stress more profoundly to give birth to many graduates. Besides, the enhancement of the specialization of work. There are many specializations of which are specialization by professional, specialization by a process, specialization by region and international specialization. The global economy has forced countries, such as the UK to specialize in higher value-added products and higher-end products and services. The largest export industries in the UK include pharmaceuticals, organic chemicals, optical and surgical instruments, and nuclear technology (Pettinger, 2017). Therefore, there is a greater opportunity for skilled graduates who can contribute to this high-tech industry. The world is now pointing towards technology, so all countries should produce IT graduates in large quantities. IT plays a big role in this capital world as an example human beings can stay on planet Mars, there is water on the planet Pluto, and so can be detected through NASA technology. Furthermore, Education is a virtue. One of the virtues is that people can underestimate the benefits of learning and undervalue of higher education. †Success is not final, failure is not fatal: it is the courage to continue that counts †(Churchill, 2017). This clearly shows that education is not merely a thought but a birth to a human being Experienced in education. Education creates good and high potential for self-development, society, and nation. If one is fully educated in the university then one has a lot of job opportunities in the state as well as international level. University education is not just for work but it can be used in everyday life. For example, a retail store trader has experience on product brands, prices, shortages and advantages of a product that can promote to the community can help improve the level of communication. In addition, Producing a Great Leader. Education to the people allows the nation to have a better and brighter leader. Indeed, our country desperately needs leaders who are knowledgeable and visionary in advancing the country. This is because,/ multiracial Malaysians need a wise and acceptable leader of all races. This knowledge-led leader will make a more rational consideration in implementing a program designed. In addition, knowledgeable people can also give ideas to national leaders in developing and developing countries. If the government provides free university education, young generation students will be attracted and focused on learning and able to produce authoritative leaders.†Education is not just about going to school and getting a degree. It’s about widening your knowledge and absorbing the truth about life†(Devi,2017).Higher education is very important for coming young generation to lead a country. on the other hand, the Opportunity Costs are worrying many people to give university education free of charge. If the authorities spend billions for free university education, there is an opportunity to raise taxes or reduce spending elsewhere. It can be said, there are greater social benefits than providing vocational training so people can be plumbers, electricians and so on. Often the actual lack of this skill in the economy. If governments spend a lot on university education, activities such as imports, exports and entrepreneurs will be disturbed and cause national development. Governments must divide spending properly to avoid bankruptcy. This is because higher education takes a high cost. On another hand, education makes people more appreciative of education. If people are forced to pay for a university, you can argue that they will appreciate more lessons. If higher education is free, Students will take it easy with the help provided. High education is free to give positive and negative impact. If given free, the student will set up and play to avoid the authorities should provide relevant terms and conditions to avoid such things this applies. In conclusion, I emphasize on my level that university education should be independent even if it has a negative impact. If we do not have public education, we will be underestimated and marginalized. †(Kalam, 2017), so in my opinion, the authorities need to provide higher education independently to the nation’s progress, the government should play a major role in such matters, must find the most effective and productive solution. the parties should look at the advantages and disadvantages of higher education independently to produce mature minded people and to develop the country rapidly. This can avoid and minimize negligence often occur.

History of Aluminum Essay

Aluminum as a metal came to its existence only 200 years ago. However, Dmitry Eskin noted that almost 2000 years ago, Pleny the Elder â€Å"mentions a strange, light, and silvery metal in his Historia Naturalis which might indicate that aluminum may have been discovered accidentally and then forgotten† (Eskin 2008, p. 1). Citing the work of Pleny the Elder, Eskin puts it: â€Å"One day a gold smith in Rome was allowed to show the Emperor Tiberius a dinner plate of a new metal. The plate was very light, and almost as bright as silver. The goldsmith told the Emperor that he had made the metal from plain clay. He also assured the Emperor that only he, himself, and the gods knew how to produce these metal from clay. The emperor felt immediately, however, that all his treasures of gold and silver would decline in value if people started to produce this bright metal of clay. Therefore, instead of giving the goldsmith the regard expected, he ordered him to be beheaded† (p. 1). The existence of this young metal was established by an Englishman H.  Davy in 1808 which he called â€Å"aluminium,† but this name was later changed to Aluminum (USA). Thus, both aluminium (U. K. ) and aluminum continues to be use to call this metal. Nevertheless, it was not until 1825 that pure aluminum was extracted by the Dane N. C. Oerested, though actually, he was only able to produce tiny amounts. Eskin pointed out that between 1827 and 1845, the German F. Wohler â€Å"developed the first process to produce aluminum powder by reacting potassium with anhydrous aluminum chloride† (p. ). It was also Wohler who determined some physical properties of aluminum such as its density which according to Eskin, â€Å"appeared to be the most remarkable characteristic of the new metal† (p. 1). Citing the description of Jules Verne about this newly discovered metal in his â€Å"From the Earth to the Moon† in 1865, Verne wrote: â€Å"This valuable metal possesses the whiteness of silver, the indestructibility of gold, the tenacity of iron, the fusibility of copper, the lightness of glass. It is easily wrought, is very widely distributed, forming the base of most rocks, is three times lighter than iron, and seems to have been created for the purpose of furnishing us with the material for our projectile† (p. 2) By 1854, a French chemist by the name of Henri Etienne Sainte-Claire Deville improved the method used by Wohler which facilitated the aluminum commercial production that resulted to the dropping of price from approximately $1200 per kilogram in 1852 to just about forty dollars per kilogram in 1859. But aluminum’s price remained costly for voluminous use. Not long when Charles Martin Hall discovered an inexpensive method for the aluminum production. Mary Bellis noted that extracting pure aluminum was not easy as it is never found free in nature. This difficulty made aluminum a precious metal during this period, but with Martin hall’s invention of aluminum processor which was patented in 1888 had made aluminum processing easy that brought aluminum price down to an even lower at eighteen cents a pound (Bellis, Mary). According to the American society for metals, aluminum is the most â€Å"abundant metal in the earth’s crust† (ASM, ASM International Handbook Committee 1990, p. 35) was a development of this century. It derives its name from the Latin alumen meaning bitterness. The ASM International stated that aluminum was first exhibited in 1855, but it was difficult to obtain during this period that it was more expensive than gold. During this time, companies producing aluminum had difficulty attracting buyers due to its high cost at $2 a pound. It was only after one manufacturer discovered, it made good, inexpensive tea kettles that the price declined at cents a pound, and by the 1900 it was down to 32 cents per pound (p. 35). Production of aluminum however, was low until World War II, but in 1963, the aluminum industry which was undreamed of during the 1900, employed 35, 970 people in 951 plants with payroll of $221, 567,000. Thus in the first seven months of 1968 alone, more than 412,000 Mg (450 tons) of aluminum were cast in the United States. John Gilbert Kaufman and Elwin L. Rooy pointed out that the first important market for aluminum were the castings following the commercialization of the Hall-Heroult electrolytic reduction process (p. 1). Kaufman and Rooy stressed that at first application were merely â€Å"limited to curiosities such as house numbers, hand mirrors, combs, brushes, tie clamps, and decorative lamp housings that emphasized the light weight, silvery finish, and novelty of the new metal† (p. 1). Furthermore, Kaufman and Rooy cited that cast aluminum cookware was invented and was a welcome alternative to cast iron and brass pots, pans, and kettles (p. ). As the production of aluminum increases, its cost steadily declined, and by the end of the 19th century, â€Å"important engineering application became economically viable† (p. 1). From this point onward, the use of aluminum in some industry features prominently. Kaufman and Rooy stated that the use of aluminum played important role electrification. Aluminum was well suited to the electrification demand of a low-density, corrosion resistant, and high-conductivity wire and cable. Aluminum was also suited to transmission towers and cast installation hardware, and was also in demand to automotive pioneers who â€Å"sought innovative materials and product forms to differentiate the performance and appearance of their products† (Kaufman & Rooy, p. 1). More importantly, Kaufman and Rooy noted that when the Wright Brothers succeeded in powerful flight, engine and other parts in cast aluminum â€Å"represented the beginning of a close collaboration with what would become the aviation industry† (p. 1). The earliest design rules for aluminum structures according to Randolph Kissell and Robert L.  Ferry were developed at Alcoa around 1930 and were used â€Å"to design the aluminum deck and floor beams installed on the Smithfield street Bridge in Pittsburg in 1933 (Ferry 2002, p. 217). After the publication of the American Society of Civil Engineers of an article entitled â€Å"Specification for Structures of a Moderate Strength Aluminum Alloy of High Resistance to Corrosion† in 1952 and similar other publications in 1956, major aluminum producers led by Alcoa as the number aluminum producer, followed by Reynolds and Kaiser began to developed structural design books for their product (Kissel & Ferry, p. 17). From this point on, aluminum has become important components of the construction manual series which included the following: Section 1: Specifications for aluminum structures; section 1A: Commentary on Specifications for Aluminum Structure; section 2 Illustrative Examples of Designs; Section 3: Engineering Data for Aluminum Structures; and, section 5: Specification for Aluminum Sheet Metal Work in Building Construction (p. 18). From its humble beginnings, the use of aluminum has evolve from simple curiosities such as house numbers, combs, pins, and other small items made from aluminum, to become an important material in almost business industries from automotive to aero space industry, to construction industry. Below is a classification table for aluminum which characterizes its description and its properties.

Literature Review on Marketing Essay

This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. Employing strategies helps in increasing the level of sales by branding, advertising & promotion. So as per the authors (Ferrell& Hartline, 2010) the points that are to be taken under consideration by a firm to properly establish a marketing strategy are discussed below: Firstly, a proper marketing plan is to be established as it helps in providing the necessary detailed outline to carry out the marketing program for a firm. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Therefore, the core means to accomplish the desired goals & objectives of an organisation’s marketing strategy is through its well defined marketing plan. Secondly, a firm must aim in seeking marketing opportunities available by collecting and analyzing the information. The technique used for data collection& analysis is through situation analysis; which is a process of data collection that describes the current& future issues & trends that can have an effect on the internal, customer, external environments respectively (Ferrell& Hartline, 2010). This helps in making the strategy by identifying the environment of the business is dealing in and analyze whether the plan will be beneficiary or not before implementation. Then, a Marketing expansion is to be made by identifying in the best interest of the their customers using marketing tools like segmentation & targeting and this can be calculated by identifying the customers buying process because it will help the managers in rea lizing who are their customers & what exactly do the customers want (Ferrell& Hartline, 2010). Finally, the firm has to implement the plan but must execute certain  activities to increase employee motivation and commitment in achieving the desired goals and objectives effectively by controlling & evaluating the marketing strategy as per the plan proposed. Therefore, implementation of marketing strategy is incomplete without a control mechanism (Ferrell& Hartline, 2010). The key in effective strategic controlling is by maintain an appropriate communication system and the managers must make business decisions as per the interest of the organisation and its customers. Thus, marketing strategy is a never ending process making it important for the managers to monitor and evaluate the outcomes of the plan that has being implemented for future benefits as it can allow the firm to concentrate on its limited available resources & seek their opportunities to increase sales and achieve a competitive edge. By this we can say that strategy plays a key role for a company to be successful in a way that can obtain benefit against its competitors. Analysis of the environment: According to Richard Lynch (2006), analysis of the business environment for an organisation is certainly an important part for this report, as in a much broader sense it helps to describe everything and everyone outside the firm. This includes customers, competitors, suppliers, distributors, government and social Institutions. The following will briefly explain about few marketing analysis that are to be considered for gaining a competitive advantage. The Strategic Analysis is a part of the environmental analysis that contributes in strategically analyzing of the environment by firstly, measuring the Market Size which will enable a firm in assisting and developing a strategy task, then the Market Growth for comprehending how much the market has grown over the years as the growth mainly relates to the organisation’s objectives & lastly, the Market Share to realize how much portion does the firm consume & take benefit within the market in comparison with its major competitors (L ynch, 2006). But for this to be applied the market must first be defined properly meaning the company must realise exactly in which particular market or markets it is entering. The PESTEL Analysis basically defines the Political, Economic, Social, Technological, Environmental & Legal factors that can affect the firm as it offers a  valuable starting point of the overall environment surrounding an organisation (Lynch, 2006). Though the PESTEL analysis is depend on past events and experience, but the analysis can be used as a forecast of the future by the managers. Although, this analysis is effective but must be updated on a regular basis as over time the lifestyles, regulations, culture and technology keeps on changing. The Degree of turbulence at the general level of environmental analysis considers the basic conditions surrounding the organisation (Lynch, 2006). Special attention needs to be directed to the nature and strength of the forces driving the change in the dynamics of the environment and the environmental forces that immediate the organisation can be measured according to firstly the Changeability which is the degree of the environment that is likely to change & the Predictability which is the degree of those changes that can be predicted. Lastly, the managers of an organisation must determine the Key Factors of success that helps the organisation in achieving their main goals & objectives as the resources, skills and attributes of an organisation that are vital to bring success in the market place (Lynch, 2006). Usually calculating & measuring the environmental analysis mentioned by the author Lynch; takes a lot of time & money of the company in determining the industry market by statistical tools which is not accurate making it risky & also based on the external factors that keeps on changing making it difficult for every firm to apply the analysis up to its full potential. But, still using Environmental Analysis helps the managers in making effective business & marketing decisions by determining the market industry in which the organisation deals in & identifying the essentials parts that are worth exploring to recognize the success that the firm has by gaining potential for customer satisfaction & differentiating itself from its competitors. The Analysis of the Industry’s Competitive Strategy: Competitiveness of a firm is its capability to achieve its targets. These targets are likely to be conveyed in a range of position depending on the context (Barney 2002). From abusiness perspective, a competitive firm requires to survive in the market and achieve the desired market share and  profitability. The success of a competitive firm can be calculated by obtaining their current position in the defined market. According to Michael E. Porter’s (1985), the best model in realizing a firm’s current situation is by Porter’s five forces model. This identifies the competitive strategy that an operating business has & aims at defeating its rival companies. According to Porter (1985), the guidelines of rivalry are characterized into â€Å"five competitive forces†. These competitive forces are entry to the new competitors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing competitors. Porter (198 5) further explains that the industry arrangement is reasonably stable, but can altered over time as the industry progresses, and the strong points of these competitive forces varies from one industry to another. Based on this model there’s ahelp in analyzing the bargaining power of buyer’s which willeffect the price that a firm can charge.The power of suppliers defines the costs of raw materials; the intensity of rivalry influences prices of competing. The threat of entry places a boundary on prices, and outlines the investment vital to put offnew competitors; Threats from substitutes usually pose a threat whenever there is a technological or low-cost breakthrough. Chaffey (2002) supports Porter’s model forces as it still provides a useable framework for studyingthe threats arising. The value of Porter’s model enables managers to think about the current industry that is in a structured and easy-to-understand system for further analysis. But, the above model’s framework is fundamentally fixed, while the competitive environment in general is constantly changing and it does not apply to a nonprofit type of organisation (Lynch, 2006). It also assumes that the buyers have no major significance than the aspect of the micro-environment; But the customer are always considered to be more important than other aspects of competitive strategy development process. Thus in order to solve these issues the SWOT analysis can be implemented (Lynch, 2006). As the SWOT analysis determines the strength, weaknesses, opportunities and threats for a firm with in the environment it operates. Even though the model has been questioned with few critical remarks but for the managers of any major firm this model still demonstrates to be a useful for a competitive strategic analysis within the industry. So, there is no doubt that this is the best model that aims at defeating the major competitors in the market. Customer Relationship Analysis: According to Nigel Hill, Greg Roche & Rachel Allen (2007), Customer Satisfaction is all about how a firm succeeds in maintaining their customers as top of their agenda. This further identifies the 3r’s of customer loyalty which are Retention, Related Sales & Referrals. The 3r’s are basically the customer’s behavior that must staying longer, chose to use more of the services/products by a firm. This can be further useful by helping in noticing the customers Attitudes & Behavior towards the firm and prove to be effective for the firm’s achievement of their goals in satisfying their customers. Thus, to improve customer satisfaction organisation’s should focus on its resources on areas where they are least meeting the essential of their customer requirements. But as per the authors (Hill, Roche& Allen, 2007) ‘The profitability of customers increases the longer you keep them’ meaning is that the value of a customer typically increases over time by identifying a customer lifetime value by the following points. An Acquisition is a process of acquiring customers occurs wholly in the first year with a functioning business organisation i.e. before & just after becoming a customer. The Base Profit is the difference between sales revenue earned by a particular good or service and the cost to produce or provide that good or service. The Revenue growth will increase when the customers are satisfied as a satisfied customer have a tendency to buy or use more of the firm’s products or services. Customer satisfaction also leads to Cost Savings as long term customers will cost lesser in providing services as they became familiar with the organisation’s techniques & are more likely to get what they expect. In Referrals a highly satisfied customers will recommend and even applaud the product or service to their family & friends which thus brings more customer by eliminating the cost of acquisition of a customer. The long term customers who are satisfied with what the organisation has to offer will be also ready to pay a Price Premium meaning a higher price since they trust the product or service which results in adding value of the firm. According to Lynch (2006) The Internal Analysis is very crucial as it adds further value for an organisation which in turn is beneficiary for them if they take time in analyzing their business performance through which they can improve the overall customer satisfactory level. Hencethe firm must make in-depth analysis of their departments to determine which areas are to be immediately improved. Overall, it is very important & a responsibility of an organisation to establish a well refined relationship with their customer in such a way that satisfies them and results in earning more profits & establishing a competitive edge on a long term basis. The Market Segmentation: According to Sally Dibb & Lyndon Simki (1996), the market segmentation aims to identify groups of customers with similar needs and then the firm tries to select their segments by targeting thus determining how to position their products/services that helps to appeal in the targeted market of a region. This over all helps the firm in realizing which type of consumers are there and whether they prefer or like the services/products that the firm has to offer and this can be measured by making a research and getting at most possible feedback from the existing customers. The Segmentation process of a market segmentation comprises of three diverse portions namely Segmentation, Targeting & Positioning. It is very important to fully understand how different can the markets be segmented before making a final decision. It is clear that there are three points in the process at which assistance is defiantly necessary. As there is a need to recognize the categories of factors that will contribute to a positive result. During the analysis, it is important to create the qualities that emerging segments display. After the segmentation output has been confirmed, direction is needed for the criteria to review the desirability of the different segments. (Dibb & Simki, 1996) The most commonly used way is arranged in few steps, that tells that segments should exhibit measurability, so that segment size and  prospective can be measured; substantiality, so that the segments are sizeable to be profitable; accessibility, to reach the customers in the segments; actionability, letting segments to assist successfully with marketing programmes and lastly; stability, so that resources can be safely financed (Kotler, 1994). This is clearly aimed at managers during the segmentation process, as it shows features that are in contradiction to emerging segments that can be matched. The problem concerning with market segmentation compared to the authors comments (Dibb & Simki, 1996) is the fact that marketers sometimes fail to produce a usable segmentation answer as it is very difficult for them to analysis information that is constantly changing making the data material collected not precise. On top of that, this analysis is mainly based on statistical information which is at certain point difficult to calculate accurate information as statistical data are also based on the closest assumption value. The Marketing Mix also plays an important role as it identifies the product/service of an organisation, then determine at what price to sell the goods and services, later defines the place which is suitable for production and announce effective promotion methods to bring more customers (Hill, Roche& Allen, 2007). In order to obtain market segmentation success the managers should become critical about the quality of information they are receiving as it plays a vital role for implementing a marketing strategy by questioning the source of data and considering when it was collected. The method of data collection should be correct, durable and must be up-to-date as soon as possible. Marketing ethics: As per Bodo B. Schlegelmilch (1998), marketing ethics is an ethical dilemma that deals with relating the marketing function. The ethical issues usually arise in marketing situations for a firm. This part thus relates to how a firm should make ethical marketing decisions to obtain the satisfaction of the society & must focus on the ethical issues that connect with analyzing the market opportunities that are available. Marketing has been criticized for hurting the interest of customers, society and the environment in the presentation of the marketing mix by stimulating societal moral decay, endorsing materialism and affecting the environment. â€Å"Marketing ethics is thus alarmed with the moral principles and values which guide the marketing  decisions and activities in an ethical manner† (Jobber, 2010). The assistance of both the primary stakeholders (Customers, Employees, Suppliers, Shareholder & other investors) & secondary stakeholders (Media, Special-Interest Groups & Go vernment Institutions) is important to support the ethical activities of marketing practices (Schlegelmilch, 1998). But the most important factor for the reason that ethics are to be considered by the marketing managers are so to satisfy their organisation customers and employees (Schlegelmilch, 1998) as the customers are the people who buys the goods & service which runs the business & employees are those people that works for the company and are determined by their attitudes towards the jobs to keep the business running as well. While all other factors are directly or indirectly related with these two factors making it utmost important to satisfy them so as to achieve the desired goals & objectives. The Marketing activities has an impact on the society and the environment as a whole. Therefore the managers of the organisation should behave responsibly within the best interest of those who will be affected. In conclusion, marketing ethics is an important factor to be considered, despite the challenges and uncertainty a company faces with its applications. Conclusion This chapter presents the theoretical background of the major areas for marketing techniques of the research. The aimis to review the critical points of current knowledge including substantive findings on marketing techniques for theoretical and methodological contributions to a particular topicas the reviews are secondary sources and do not require any new or original experimental work.

Course Schedule of Philosophy

I will answer my cell phone only after 4 pm. If you are unable to reach me please leave a message that includes a brief description of your question or concern, and I will return your call as soon as possible (but always within 24 hours). I Welcome! I came to education as an â€Å"adult learner† having received an associate degree from MATCH when I was 30. I graduated from Marquette University 4 years later with degrees in education, writing and English. Then 4 years later I earned master degrees in education and computer technology from Cardinal Stretch University. Currently I am working on my doctorate in education.Course Description This five-week course in critical thinking and informal logic helps students develop the ability to reason clearly and critically. It includes an introduction to the disciplines of inductive and deductive logic, fallacious reasoning, and problem- solving techniques. Emphasis is placed on the identification and management of the perception proces s, use of assumptions, emotional influences, and language in various forms of business communication. Topics and Objectives Critical Thinking: Purpose and Process Define â€Å"thinking. † Identify the critical thinking process.Relate the stages of cognitive development to logic and critical thinking. The relationship of logic to critical thinking. The Perception Process and its Influences Outline the perceptual process. Explain Describe perceptual blocks to clear and critical thinking: personal barriers, sensing, and physiology. Assumptions: Critical Thinking and the Unknown Recognize assumptions in various situations. Compare and contrast necessary and unwarranted assumptions. Develop methods of checking assumptions and creating alternatives. Logic versus Emotion Define the role of emotion in reasoning and argument.Identify the impact of emotional influence on personal and professional effectiveness. Explain the impact of feelings on the critical thinking process. Analysis o f the Use of Language in Thinking and Argument Explain the role of language in the critical thinking process. Identify the power and limitations of language in expressing thoughts. Explore the impact of language diversity. Elements and Composition of Argument Explore the role of critical thinking in persuasion. Distinguish arguments from nourishment. Identify the parts of an argument and their relationship to each other. Describe the role of analogy in argument. Identify the methods used in organizing thoughts. Differentiate between inductive and deductive modalities of reasoning. Explore the structure and use of syllogisms in reasoning. Define the concepts of truth, validity, and soundness in a deductive argument. Patterns of Fallacious Reasoning Apply sound rational reasoning to problem solving. Recognize fallacies in written, oral, and visual arguments. Critical Thinking Techniques Synthesize understanding of fallacies in reasoning and argument. Develop spontaneous oral arguments .IW51101 *For on-ground students, these are oral and [email  protected] presentations with notes. 1 101 Total 11001 Course Changes Please note that the instructor's assignments may vary from the original syllabus you received from the student web page. Assignments in this document take priority. While the reading assignments and learning objectives remain the same, some of the assignments in this syllabus have been customized for this particular section. *** The instructor reserves the right to change this document wily nil as he sees fit! *** Policies and ProceduresThe University trusts each student to maintain high standards of honesty, academic integrity, and ethical behavior. All individual assignments MUST reflect each student's own original effort. During the course students must achieve specified learning outcomes in order to meet the course objectives. Your assignment grades will be dependent on the accomplishment of those objectives. All assignments are evaluated on the b asis of achievement, and not on effort. University of Phoenix Grading Guidelines can be found in your Program Handbook.A student who meets course objectives will earn a grade of â€Å"C†. In order to earn a grade of â€Å"A† or â€Å"B† the student assignments. Unless otherwise specified, all papers are to be typewritten, double-spaced, and proofread and corrected for grammatical, spelling, and typographical errors. Source material must be cited within the body of the paper and referenced at the end of the paper. All references must be cited within the body of the paper. The format for all typewritten work follows the standards in The Little, Brown Compact Handbook (Custom 4th De. University of Phoenix). All written assignments will be evaluated as specified in the Grading Criteria for Written Assignments found at the end of this syllabus and on my instructor's web page. Attendance and participation Attendance at each workshop is mandatory! In this five week cou rse only one unavoidable absence will be permitted, and you must notify one of the instructors in advance. Should an absence occur the student is responsible for any assignment(s) due in that workshop.Points for classroom participation are dependent on your presence in the classroom for the entire workshop! If you are absent for any reason participation points for that workshop will be deducted from your grade. Arriving more than 15 minutes late for class or leaving class early will also result in point deductions; each occurrence will be evaluated individually. If you must be unavoidably absent for the learning team presentation it must reflect your involvement (by audio or video tape) in order for you to share in the grade for that assignment.Learning teams play an important part in achieving the educational outcomes in the degree programs at University of Phoenix. Teams will be formed in the first workshop of the course, and students are expected to commit to five hours of learni ng team activities each week in addition to attendance at the workshops. Through the process of completing team charters and meeting logs, and participating in classroom discussions, students will have the opportunity to reflect on the learning that has takes place as part of the team's work together.The learning team presentation in Workshop Five will be evaluated on the basis of content (10 points) and presentation style (10 points). If you have questions regarding what is determined by style it is up to you to request this information from your instructor. All learning team members will receive the same grade for the reservation, regardless of individual style differences. Late assignments It is assumed that students will perform professionally in preparing work required for this class.All assignments must be submitted on their due date. Assignments will be accepted up to one week late but that will result in an automatic grade reduction of 10% of the total possible points for th at assignment. I will not accept assignments ahead of time). Incomplete Incomplete will only be considered on an individual basis. Academic Honesty Academic honesty is highly valued at the University of Phoenix. You must always vomit work that represents your original words or ideas.If any words or ideas used in a class posting or assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used. Words or ideas that require citation include, but are not limited to, all hard copy or electronic publications, whether copyrighted or not, and all verbal or visual communication when the content of such communication clearly originates from an identifiable source. Please see the I-JOB Catalog for more information about academic honesty, including consequences of academic dishonesty.Privacy and Confidentiality in the Online Classroom One of the highlights of the I-JOB academic experience is that students can draw on the wealth of examples from their organizations in class discussions and in their written work. However, it is imperative that students not share information that is confidential, privileged, or proprietary in nature.